Quest Nutrition Social Influencer Campaign
Creating a fun and competitive incentive program which spread the brand reach to new target audiences.
Quest Nutrition Social Influencer Campaign
The Goal
- More Sales
Costs
- $35,000 - Social Influencers
- $15,250 - Hypacon
Background Information
Quest Nutrition is a protein food source which among protein power offers various snacks and food.
Focused on providing high protein with low net carbs and sugar. But additionally it is gluten and soy free.
The Solution
We looked for social influencers who could generate brand credibility and trust through genuine product reviews. We set up a task for each influencer to create a series of different types of food, which included:
- Breakfast
- Lunch
- Dinner
- Snack
- Cheat day
Each influencer rated Quest Nutrition on key features which we wanted to highlight, which was:
- Time it takes to create meals
- Cost efficiency
- Diet Quality
The Campaign
The campaign setup required 1.5 month, and there was lots of management around influencer to get the content we needed from them. But after successfully getting all the content created - the campaign brought in 200% ROI within 1.5 months. We were able to gain the interests of many people who traditionally were not a target audience, such as:
- Mums
- Dietitians
- Gluten Free