Under Armour Social Influencer Marketing Campaign

Under Armour Social Influencer Marketing

The Goal

• Grow followers

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Costs

• $22,000 - Social Influencers
• $12,300 - Hypacon
• $50,000 - rewards

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Background Information

Under Armour as a clothing brand was engineered for a niche audience group, which is athletes.

The clothing they produce is perfect for high intensity sport where you would sweet a lot.

Which is why we thought it would also be perfect for for Gym wear.

While we found that Under Armour was already being used as clothing by many people during their fitness/training session, we also found that there was no clear leader in this industry.

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The Solution

We created a gamified fitness journey focused on rewarding those who challenge themselves. Instead of getting a few influencers with large audience sizes, we created a campaign where lots of smaller influencers posted about the campaign.

This results in the campaign become viral. A landing page was setup explaining the terms of entry along with instructions on how to win rewards, which hastangs to use, and pages to follow.

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The Campaign

We were able to setup the campaign and organize content for influencers to post within 2 weeks. The 3 month campaign helped Under Armour grow their social media followers by 23%.

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